INSTRUCTIONS FOR THE EBOOK IL CAPOCOLLOCCHI

WARNING:
the extra virgin olive oil bottles contain confidential information about the CAPOCOLLÒCCHI.

The Capocollòcchi is a mysterious character who inhabits the fields where the olive trees that produced this extra virgin olive oil grow.

The QR CODE on the front of the label allows you to download an INTERACTIVE EBOOK, an investigation that will try to shed light on the real identity of Capocollòcchi.

Download the free PubReader application on your phone, and with it scan the QR code you find on the label, so you can view the interactive eBook Il Capocollòcchi on your phone.

The interactive eBook:

is not just a text file, but also consists of sounds and images with which you can “interact.”

This eBook is ANIMATED.

Discover stories and testimonies by tapping the animated leaves with your finger, answer the quiz, reveal the blurred images by rubbing your finger over them, shake your phone to discover more animations.

This extra virgin olive oil is not just oil, it is also a book, it is Il Capocollòcchi.

Il Capocollocchi, a short multimedia investigation into the legendary character who hides in the Umbrian countryside. Children have enjoyed these "marginal" places also thanks to his presence. The sound of their voices as adults intertwines with words and drawings. Education can also happen without a school, by telling stories. And resistance is also what you don't expect: a mysterious character.

The eBook "Il Capocollocchi" is part of a collective transmedia event, organized thanks to the support of Professor Maurizio Chiantone, and created within the Academy of Fine Arts in Rome.